Bucking the House Building Trend

Davidsons, a development business and home builder, believes that, by building the right properties in the right
locations, with a commitment to quality and a complete focus on customer requirements, they can thrive and grow, even in the current challenging trading environment. To support their strategy, Davidsons recognised that they required a high quality business system that could scale up in line with business growth. COINS could provide the comprehensive and integrated solution that Davidsons required.

Jason Glover, Group Operations Director, comments ‘We have substantial plans for growing the business, and getting the right systems in place was critical in establishing and developing the company. As the leading supplier of business solutions to our sector, COINS required no introduction. Implementation is ongoing and we look forward to working closely with COINS for years to come.’

The COINS implementation at Davidsons included a large number of modules and will embrace the innovative web service solution that provides two-way integration between their marketing web site and the COINS House Sales module.

This web service solution is now in live operation at a large number of COINS users and is recognised as an important component in streamlining marketing processes and adding efficiency and flexibility to sales activities at a time when productivity in this area is even more critical than usual. The solution can save up to one day per week of effort, per development (depending on volume) - time that would previously have been spent collating information and preparing it to be loaded into the web site database, other property portals, and marketing databases. Sales and marketing staff can now focus on improving the quality of material being distributed.

In the next phase of activity, Davidsons will deploy COINS at development sites for sales and construction management staff, recognising that capturing all information centrally, as early as possible, gives management the best chance to be proactive in dealing with both business issues and opportunities. A prime example of this would be Cost Value Reconciliation (CVR) and Forecast Cost to Complete (FCC) reports, which can potentially be run at any time of the month, dependent on operating practices. The management reporting cycle will be reduced and senior management will have the chance to intervene on developing situations while there is still time to make effective changes. Sales advisors will also benefit as they can now record visitor enquiries and reservations at the point of contact, dramatically improving the business ability to engage with each sales prospect rapidly and professionally. This in turn can improve conversion rates and drive down the cost of sale.