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Storey Homes set for growth with COINS

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Milton Keynes based developer Storey Homes recently implemented COINS in preparation for its anticipated growth.  Bucking the trend, Storey Homes has launched 100 properties this year with a gross development value of £20million. A further approximately 1400 units are currently within the planning process.

It took only 3 months to move from the decision making stage to implementation of COINS. The project started in December 2010 and Storey Homes went live on COINS at the end of March 2011. The speed and success of the implementation has been attributed to the commitment of the Storey Homes staff and the decision to implement COINS Firstbase. Firstbase is an ‘out of the box’ COINS solution that helps reduce implementation time and cost.

Gareth Jacob, Head of Sales and Marketing at Storey Homes comments: “The integration of Firstbase has certainly enabled us to start putting in place more processes that will definitely help in the growth of Storey Homes going forward.  It also means that as we grow we now have the systems in place to support this and we will not need to increase the head count incrementally to achieve this therefore reducing our operating costs.”

 
 
Monitoring site sales progress
and reporting on site activity
      have dramatically improved
      and will enable us to 
      maximize our sales
      opportunities. 
Gareth Jacob, Head of Sales and Marketing at Storey Homes
 

Storey Homes’ Commercial Manager, Darren Brockwell goes on to add: “The good news is that it hasn’t taken as long as predicted to get up and running. All of our accounts have been transferred, orders are being placed, material and sub-contractor payments are being processed and we are appraising new opportunities with land appraisal. We are already producing much better detailed and timely reports than we could previously, which enables us to make better, more informed decisions.”

Storey Homes has come a long way since its inception just over 18 months ago and with this they are developing all parts of the business, most importantly, the sales process.  In light of the vast number of properties they have in the pipeline, choosing COINS was considered to be the next step for the business in preparation for their growth.  Gareth Jacob comments: “We are already capturing far more information from site on our prospects database and using the tasks/follow up system to track clients. The monitoring of site sales progress and reporting on site activity has dramatically improved and will enable us to maximize our sales opportunities.”

By undertaking sites that encompass both new build houses and apartments as well as the sympathetic conversion/refurbishment of existing buildings, Storey Homes offers a fresh view on development opportunities, giving unique products that will appeal to a wide range of potential buyers.

Bringing together talented individuals from within the property industry, who offer a wealth of experience of building, Storey Homes ensures that all projects are completed to the highest possible standards. Homes are finished to the highest specification and, depending on timescale of reservation, there are opportunities to buy off plan, allowing purchasers to personalise their home to their own requirements.

COINS is the UK’s market leading solution for House Builders and is now used by 29 of the Top 75 volume builders including the largest three.  Companies adopting COINS Firstbase can expect to implement a system that follows common industry business processes whilst saving both cost and time, making the solution attractive to both smaller and larger businesses.  The Firstbase solution will be further enhanced in coming months by the introduction of Business Optix, which will help map and optimise business processes.

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