COINS Marketing is designed to support the business processes that perform the marketing and tendering activities of a typical construction company.  Up to date key information relating to companies, people and projects is held in the system allowing you to track and monitor stages in the marketing process.  Marketing events, leads and tenders can also be tracked and managed efficiently and professionally. You can record details of meetings, correspondence and diary activities and allow them to be readily available to others within your organisation.  Furthermore, Marketing gives you the ability to define role-based steps involved in a business process via the Activity Workbench.

Key business and functional processes supported:

• Record and maintain information on companies and their contacts.
• Record and track leads.
• Track companies and contacts against projects.
• Track internal personnel allocation to projects.
• Track links between internal personnel and external contacts.
• Manage the project bidding process.
• Co-ordinate and manage PR events.
• Mail merge facilities.
• Monitor the tender process.
• Bid win/loss analysis.
• Integration with other COINS modules.
• Dynamic reporting.